Is your team focused on practice challenges, on dwindling insurance reimbursement, on lack of patients, or low collections? If so, you will continue to experience more of the same. Why? Because whatever you focus on E-X-P-A-N-D-S.
The good news is, you can choose to focus on the positives, causing those to expand instead. Focus on what’s working in your practice, on your successes, on your current clients who stay, pay and refer.
While the movie The Secret popularized the Law of Attraction, the concept is certainly nothing new. Michael Losier defines it as: “You attract into your life whatever you give your attention, energy and focus to, whether positive or negative.”
If your CAs concentrate on the patients who are non-compliant–the ones with problems keeping their appointments, who continually run a balance, who are constantly complaining–what do you think you’ll attract into your practice? Instead, train your team to focus on those patients who keep their appointments, who commit to corrective and wellness care, who choose to prepay for care, and who refer others to your practice.
What is your team’s reaction when there are 5 new patients scheduled in the evening? Excited about the difference you’re making? The miracles that might be created? Or crabby over the thought of getting out of the office late. Which will matter a year from now? The mindset and attitude of your team are critical to the success of your practice.
There has actually been a Gallup opinion poll to determine if Americans prefer to be around positive or negative people. Lo and behold, 99% of us prefer to be around positive people (and someone actually paid for this study). So, what implications does this have for your practice? The more positive you and your CAs are, the more patients will be drawn to you.
There are so many examples of the law of attraction in your office. Consider how many times you’ve stopped to think about a patient you haven’t seen in months and they actually come in that same day. Alternatively, think about a time when your office collections were low; if you continued to focus on the unpaid bills, that’s all you got more of–yuck!
Rather than speaking negatively about the economy of your community, start noticing the successful businesses in your area. Pay attention to the line at Starbucks, the full parking lot at Whole Foods, the fabulous restaurant that is hard to get into. And also notice that there is no insurance coverage for lattes, organic produce or dinner out.
I’m sharing “Inside Out Practice Growth with Attitude & Focus” for the July A.C.E. Chiro-Team Training course. Your entire team can access this online video presentation whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month.
Your CAs will be motivated to help build your practice when they understand what a huge difference they can make. Since I’ve been running Dr. Tom’s office in Michigan since 1995, I really do know what works–and what doesn’t. Let me give you a few more examples of the law of attraction at work in our own office. When our own awesome CAs focus on the A.C.E. topic each month, we almost always experience growth in our practice. Keep in mind, the information that I teach is typically not new to our own CAs…they’ve been listening to it and role-playing it for years. However, when we focused on referrals, one team member had 14 outside referrals in two weeks! When we focused on appointment systems, our scheduled appointments and patient volume increased by 10% three weeks in a row! When we focused on appreciating our favorite patients, our new patients doubled! Again, that’s without any changes in procedure at all.
Your CAs will grasp that their mindset and attitude are key. Ask yourself how much it would be worth for your team to learn:
- How to put the positive in your practice
- How to make things happen instead of making excuses
- 6 steps to getting what you want
- The best strategies for overcoming obstacles
- How to put the law of attraction into action in your practice
What would your practice be like if your CAs understood how to attract more of what you want to your practice? If you can see that it’s worth way more than an hour investment in time and the tuition of just $147 for your entire team to participate if you register as an A.C.E. member (or $227 for July only), then I urge you to register for this course today at http://chiropracticassistants.com/chiro-team-training/registration-options/.
This month’s PDF of course materials is over 35 pages of forms and tools; all are downloadable in their original file format for easy implementation. The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
Thanks to these A.C.E. members for sharing what their practice gained from this topic:
“We have found that creating a better environment in our practice has dramatically shifted the vibe in our office. We’re getting more new patients and re-activating old ones!”–Lisa
“Last month, I focused a lot on our ‘ideal’ patients who schedule recurring appointments, call ahead to reschedule, understand that this is a lifestyle change, etc.…we had a huge increase in new patients this month! The Universe knows we’re ready for more!”–Marina
“We’ve definitely had a more positive atmosphere and have actually seen an increase in referrals this week!”
“We’ve used positive thinking and techniques to manage stress to better deal with challenges in the office. We’ve been able to increase productivity and revenue.”
“We have had great results with manifesting our ideal day to flow better! Our high energy brings great positivity and increased appointments into our office!”
IF YOU’RE NOT HAPPY, I’M NOT HAPPY: If after participating in your first course, you decide that it wasn’t worth the price you paid, you’ll get your entire tuition back. There’s nothing to lose. Just notify Kim in writing within 7 days.
Now is a fabulous time to join; August’s topic is: “Building Retention, Collections and Referrals with Patient Education.” Click to view a schedule of all A.C.E. Chiro-Team Training topics. Plus, CAs who participate in all 14 core topics receive A.C.E. certification.
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs will complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
This effective CA Coaching is just $147 for your entire office per month. Plus, the tuition includes the “Members Only” online Synergy Forum where your CAs can connect with other CAs to find out what other offices are doing to continually grow. Your CAs can access literally thousands of years of CA experience! This mastermind service is included with membership and is extremely valuable. Your CA’s questions will be answered…not only about this month’s topic, but about any issue that your office is currently facing…what is that worth? Join today.
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp (in successful practice since 1980) that you need.
Membership in A.C.E. Chiro-Team Training is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you’re happy with the return on your investment.
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now!