“With the strategies we’ve learned, our volume has increased and we’ve had
NON-STOP NEW PATIENTS and also reactivations!”
How much does a bad first impression cost? Take your case average…now multiply it by the number of potential referrals that new patient would have generated. It’s a staggering loss. Let’s face it: a new patient visit WITHOUT extraordinary customer service skills is like stuffing money into a pocket full of holes. And you certainly can’t help the patients who don’t return because they were turned off by their first experience in your office. What about those who don’t even schedule because of a negative experience on the phone when calling your practice?
If you’ve experienced that your new patients don’t stick around, you may be experiencing the proverbial “leaky bucket syndrome.” Your success depends upon first impressions, making a connection and exceptional service.
Rather than wondering where those new patients went, redefine the purpose of the CAs in your office, and help them shift their attention to retention. 20 years ago, I began serving as our New Patient Liaison, and was able to identify the common reasons that new patients prematurely drop out of care. Since that time, we’ve developed some truly incredible systems to prevent miscommunications and effectively deal with the misconceptions that cause new patients to quit care unnecessarily.
I’m sharing what we did to plug those holes in our practice “bucket” for February’s A.C.E. Chiro-Team Course: “The New Patient Experience for Raves & Referrals.” This 53-minute video presentation is available online, so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month.
Your CAs will be motivated to help build your practice when they understand what a huge difference they can make. Since I’ve run Dr. Tom’s chiropractic office since 1995 in Michigan, I really do know what works–and what doesn’t. In this one-hour presentation (all you need is a computer…no travel expenses), I will be teaching:
- Why “wowing” your new patients increases referrals
- How to develop a R.I.C.H. foundation with new patients
- What it takes to make an excellent first impression
- How to make an “impress-ive” connection over the phone
- How to turn a phone “shopper” into a new patient
- The key to patient satisfaction and how to ensure a long-term relationship
- The 4 critical procedures to end a successful first visit
- Why 95% of our new patients attend our group Doctor’s Report / Orientation
- How to systematically increase raves and referrals
Thanks to these A.C.E. members for sharing what their practice gained from this topic:
“We have reiterated the importance of making sure the patient is the most important thing in the office. We’re going out of our way to WOW them, and they are far more likely to stick to their care plan and to refer new patients to our office.” – Dave
“I am more educated in talking with our patients, friends and family about chiropractic. We have increased in new patients and most are from referrals! I definitely want to give each and every one of our patients a “wow” experience!” – Jennifer
“By improving our prospective patient script, we feel more connected to the new patient and they also are more connected to the office. Since we improved it, we have not had any new patients miss their appointment!” – Amanda
“After really focusing on new patients and new patient procedures, I feel confident in our new patient WOW experience. Now I look forward to new patients because they are so much fun!” – Lindsey
Ask yourself how much it would be worth to keep new patients from unnecessarily dropping out of care. How much would it be worth to increase referrals based on providing a WOW new patient experience? What would your practice be like if 95% of your new patients attended your health care class? What would it be worth if your team had a system for scheduling every new patient’s “partner in health” to attend with them plus asking for other referrals?
If you can see that it’s worth way more than an hour investment in time and the tuition of just $147 for your entire team to participate if you register as an A.C.E. member (or $227 for February only), then I urge you to register for this course today at http://chiropracticassistants.com/chiro-team-training/registration-options/.
This month’s PDF of course materials is over 60 pages and includes new patient forms and scripts that are downloadable in their original file format for easy implementation. The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
IF YOU’RE NOT HAPPY, I’M NOT HAPPY: If after participating in your first course, you decide that it wasn’t worth the price you paid, you’ll get your entire tuition back. There’s nothing to lose. Just notify Kim in writing within 7 days.
Now is a fabulous time to join! It’s like a trifecta with March’s topic: “Second Visit Strategies for Amazing Retention” followed by April’s topic: “Higher Patient Collections with Effective Financial Consultations.” Click to view a schedule of all A.C.E. Chiro-Team Training topics. Plus, CAs who participate in all 14 core topics receive A.C.E. certification.
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs will complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
This effective CA Coaching is just $147 for your entire office per month. Plus, the tuition includes the “Members Only” online Synergy Forum where your CAs can connect with other CAs to find out what other offices are doing to continually grow. Your CAs can access literally thousands of years of CA experience! This mastermind service is included with membership and is extremely valuable. Your CA’s questions will be answered…not only about this month’s topic, but about any issue that your office is currently facing…what is that worth? Join today.
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp (in successful practice since 1980) that you need.
Membership in the A.C.E. Program is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you’re happy with the return on your investment.
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now!