Let’s face it. CAs have many more interactions with patients than the doctor does: on the phone, during check-in, during check-out, during scans, etc. In other words, CAs have many opportunities to either reinforce their chiropractic care, drop the ball by saying nothing, or saying something that inadvertently keeps patients out of your office.
Even CAs who understand the importance of chiropractic care may not know how to communicate it. It is critical that chiropractic assistants are able to provide on-going education to your patients. The more that your patients understand, the more they’ll keep their appointments, the more they’ll value the care they receive, the more they’ll pay for care out-of-pocket, and the more they’ll refer.
Since the word doctor means teacher, it stands to reason that a chiropractic assistant is really a teaching assistant. How prepared are your team members to deal with:
- Patients canceling their appointments because they’re sick
- Patients dropping out of care because they “feel fine”
- Facilitating referrals
- Helping patients to follow their recommendations for care
- Communicating the devastating effects of subluxations
- Explaining that short-term care typically yields short-term results
- Obstacles that occur when challenging a patient’s belief system about health care
Even if the doctor provides a stellar Doctor’s Report, most patients forget the difference between symptom-treatment and correcting the cause once their symptoms have subsided. Or, they understood the concept of nerve interference as it related to their chief complaint of migraines, but don’t make the connection with their seasonal allergies or digestive problems.
I’m sharing proven methods of “Increasing Retention, Collections & Referrals with Patient Education” for the August A.C.E. Chiro-Team Training course. Your entire team can access this online video presentation whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
I’ve run Dr. Tom’s successful Michigan practice since 1995, so I really do know what works–and what doesn’t. In this one-hour presentation (all you need is a computer…no travel expenses), your team will discover how what they say, what they don’t say and how they say it makes all the difference with your patients staying, paying & referring. I’ll be teaching your team:
- 6 guidelines for patient education
- How to amplify the doctor’s ROF
- 8 strategies to help the message “click”
- How to master these 3 issues to move from “click to stick”:
- Dealing with the cause
- Symptoms: Friend or Foe?
- Symptom Free vs. Healthy
- Effective metaphors for symptom-treatment, long-term care and nerve interference that really hit home
- To communicate the difference between being asymptomatic and healthy
- To connect with patients in a way that makes a difference to the success of your practice
What would your practice be like if your CAs were skilled at communicating the benefits of corrective and wellness care? What would that do for your practice volume? Your collections? Your referrals?
If you can see that it’s worth way more than an hour investment in time and the tuition of just $147 for your entire team to participate if you register as an A.C.E. member (or $227 for August only), then I urge you to register for this course today at http://chiropracticassistants.com/chiro-team-training/registration-options/.
This month’s PDF of course materials is over 80 pages of forms and tools and includes my 14 Simple Steps to Health brochures, “Parent’s Guide to Childhood Symptoms,” and much more. All are downloadable in their original file format for easy implementation. The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
Thanks to these A.C.E. members for sharing what their practice gained from this topic:
“We have found that with more patient education and appreciation, we are getting more referrals and more patient retention.”
“Educating patients more on the benefits of chiropractic has increased our patients keeping their appointments.”
“It got me re-excited about learning, educating and being better at my job.”
“Your education ideas were great! I hope to inspire our team to be more vocal about educating patients on a day-to-day basis and I’d like to see us incorporating some of your fun ideas.”
“Knowing the importance of patient education has made me more conscious of when a patient mentions a family member or friend who could benefit from chiropractic.”
“We have had more patients tell us that they better understand the importance of chiropractic and how it benefits their lives.”
IF YOU’RE NOT HAPPY, I’M NOT HAPPY: If after participating in your first course, you decide that it wasn’t worth the price you paid, you’ll get your entire tuition back. There’s nothing to lose. Just notify Kim in writing within 7 days.
Now is a fabulous time to join; September’s topic is: “Communication Strategies to Maximize Compliance & Minimize Stress.” Click to view a schedule of all A.C.E. Chiro-Team Training topics. Plus, CAs who participate in all 14 core topics receive A.C.E. certification.
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs will complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
This effective CA Coaching is just $147 for your entire office per month. Plus, the tuition includes the “Members Only” online Synergy Forum where your CAs can connect with other CAs to find out what other offices are doing to continually grow. Your CAs can access literally thousands of years of CA experience! This mastermind service is included with membership and is extremely valuable. Your CA’s questions will be answered…not only about this month’s topic, but about any issue that your office is currently facing…what is that worth? Join today.
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp (in successful practice since 1980) that you need.
Membership in A.C.E. Chiro-Team Training is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you’re happy with the return on your investment.
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now!