Is your practice stuck in a rut or worse…on a decline? Have you tried internal marketing events that ended up being a waste of time and money? Have you wondered how other offices coordinate patient appreciation days that generate tons of referrals while yours merely stressed out your team?
Guess what? You’re not alone. There are critical steps that most practices skip when planning an internal marketing event. I’m sharing those steps and much more on “Increasing Referrals and Retention with Internal Marketing” for the August A.C.E. webinar. This one-hour presentation is available online in both video and audio format, so your entire team can access it however and whenever it’s convenient for them as often as they need 24/7 NOW until the end of the month. Your CAs will be motivated to help build your practice when they understand what a huge difference they can make.
Thanks to these A.C.E. members for sharing what their practices gained from this topic:
“This course was the most information I have ever had on internal marketing protocols. Moreover, thank you for starting out with WHY!! This program has been great for the CAs and more importantly for the practice and clients we serve.”–Dr. Grant
“This is probably the best training I’ve ever heard! Carry on warrior!”–Dr. Luke
“Wow! We’ve been able to finally get organized and put our plans into action!”
“All of the office staff absolutely LOVED this course! We are thrilled to boost the number of activities and enthusiasm within the office.”
“Our local fundraiser has attracted over 20 new patients so far.”
Creating excellent internal marketing events starts with excellent planning. Having tools such as a turn-key planning sheet and timeline keep events well-organized, low-stress and cost-effective. Find out how to increase retention, new patients and collections with some simple internal marketing strategies.
I’ve run Dr. Tom’s successful Michigan practice since 1995, so I really do know what works–and what doesn’t. In this one-hour presentation (all you need is a computer…no travel expenses), your team will discover:
- The marketing aspects of CA responsibilities which are integral to practice success
- The most effective strategies for relationship-building
- The fundamental mindset components to marketing
- 4 critical checks before embarking on an event
- How to develop an internal marketing event calendar rather than slap together a knee-jerk reaction approach to falling practice statistics
- My 6-step formula to ensure event success
Invest in building a long-term relationship with your patients and they will always consider you their chiropractor–whether they’re actively under care or not. Internal marketing sets you apart, makes your office the place to be and gives your patients something positive to talk about.
If you can see that it’s worth way more than an hour investment in time and the tuition of just $147 for your entire team to participate if you register as an A.C.E. member (or $227 for August only), then I urge you to register for this course today at http://chiropracticassistants.com/registration.
This month’s PDF of course materials is over 30 pages and includes a detailed event planning worksheet and step-by-step event timeline (Excel format). PLUS, you will receive 100 pages of of sample internal marketing event promos–all of which are downloadable in their original file format for easy implementation. The sooner you register, the longer you will have access to this month’s online course 24/7. Register today to give your CAs the training, tools and systems to increase your practice success!
IF YOU’RE NOT HAPPY, I’M NOT HAPPY: If after participating in your first course, you decide that it wasn’t worth the price you paid, you’ll get your entire tuition back. There’s nothing to lose. Just notify Kim in writing within 7 days.
Now is a fabulous time to join! September’s topic is “How to Attract All the New Patients You Want.” Click to view a schedule of all A.C.E. Program core topics. Plus, CAs who participate in all 14 core topics receive A.C.E. Program certification.
Rather than being overwhelmed at a weekend seminar, your team can focus on just one fundamental topic each month and identify their action steps for growth. Plus, your CAs will complete an A.C.E. Journal each month so that you can hold them accountable for their commitments.
This effective CA Coaching is just $147 for your entire office per month. Plus, the tuition includes the “Members Only” online Synergy Forum where your CAs can connect with other CAs to find out what other offices are doing to continually grow. Your CAs can access literally thousands of years of CA experience! This mastermind service is included with membership and is extremely valuable. Your CA’s questions will be answered…not only about this month’s topic, but about any issue that your office is currently facing…what is that worth? Join today.
PLUS: the monthly tuition also covers any one-on-one Q&A with Kim and/or Dr. Tom Klapp (in successful practice since 1980) that you need.
Membership in the A.C.E. Program is a no-brainer. Your CAs will become motivated and skilled at increasing the success of your practice. In addition, there are no hidden fees: no administrative fees, no cancellation fees, no duration requirements. You may cancel your A.C.E. membership at any time with just 15 days written notice. You stay and pay only as long as you’re happy with the return on your investment.
Your team will get lots of practical information with tools for easy implementation…you’ll see profitable results. Register now!